It's hard to know where to start when you're trying to develop a video marketing strategy for your nonprofit. For me, it's useful to recognize the boundaries of different storytelling possibilities.
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"He who controls the Spice controls the universe."
—Frank Herbert, Dune
Like oil and water, the words nonprofit and business don’t mix very well — I can understand why this makes sense, but in my opinion, I find this belief to be very limiting and unfortunate for the nonprofit sector as a whole.
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Nailing Jell-O to a wall is easy. Filming kids nailing Jell-O to a wall is hard.
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The way to really get them to stop and pay attention, and to be open to making a change in their life, and change in their budget, which would be donating, is having a real relationship between you and them.
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If the for-profit world can leverage nonprofit behaviors in great success, why can’t nonprofits do the opposite? A sustainable business practice is sustainable no matter what, whether you’re making money or making a difference.
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“Think of the whole of existence, of which you are the tiniest part; think of the whole of time, in which you have been assigned a brief and fleeting moment; think of destiny — what fraction of that are you?” -Marcus Aurelius
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I had to ask for help this morning, not for myself, but for a complete stranger who hated my guts afterwards. It was uncomfortable, but when someones life or livelihood is on the line, you HAVE to get involved.
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How do you make a great fundraising video? How do you know if you have a story to tell? No matter how wide and broad or narrow and specific your audience, at least follow these recommendations…
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I’ve conducted interviews from behind the camera—and in front of the camera—and as a result I’ve developed a basic approach to getting the most out of every story. Here are 4 quick pieces of advice that I would like to impart. ;)
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