It's hard to know where to start when you're trying to develop a video marketing strategy for your nonprofit. For me, it's useful to recognize the boundaries of different storytelling possibilities.
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"He who controls the Spice controls the universe."
—Frank Herbert, Dune
Like oil and water, the words nonprofit and business don’t mix very well — I can understand why this makes sense, but in my opinion, I find this belief to be very limiting and unfortunate for the nonprofit sector as a whole.
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Nailing Jell-O to a wall is easy. Filming kids nailing Jell-O to a wall is hard.
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The way to really get them to stop and pay attention, and to be open to making a change in their life, and change in their budget, which would be donating, is having a real relationship between you and them.
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Do these 5 things to make sure you get the most out of your video production investment. Reduce video waste!
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The time I spend writing this blog is typically the time I spend walking my ticking-time-bomb-of-a-dog. Creativity needs pressure.
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This is only the tip of my nonprofit video inspiration library. The last one “Imagine” always puts a knot in my throat. If you only watch one, watch that one and let me know what you think.
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Interviews are one of the most important components in every nonprofit video that I’ve worked on. As I see it, the many steps required to do them well are also potential points of failure.
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If the for-profit world can leverage nonprofit behaviors in great success, why can’t nonprofits do the opposite? A sustainable business practice is sustainable no matter what, whether you’re making money or making a difference.
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If you don’t feel like an imposter, you either aren’t pushing yourself past your comfort zone or you aren’t doing anything that matters.
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Creativity needs constraints. Tips, tricks, and tech for getting better video using your smartphone!
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“Think of the whole of existence, of which you are the tiniest part; think of the whole of time, in which you have been assigned a brief and fleeting moment; think of destiny — what fraction of that are you?” -Marcus Aurelius
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We are all creatures of comfort which is part of the reason why we never get anything difficult done—at least most of the time…
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We are all creatures of comfort which is part of the reason why we never get anything difficult done—at least most of the time…
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I had to ask for help this morning, not for myself, but for a complete stranger who hated my guts afterwards. It was uncomfortable, but when someones life or livelihood is on the line, you HAVE to get involved.
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How do you make a great fundraising video? How do you know if you have a story to tell? No matter how wide and broad or narrow and specific your audience, at least follow these recommendations…
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I’ve conducted interviews from behind the camera—and in front of the camera—and as a result I’ve developed a basic approach to getting the most out of every story. Here are 4 quick pieces of advice that I would like to impart. ;)
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Sometimes, technology works against us, in ways that make us way less productive. The act of creating cannot coexist with consumption. At least not for me.
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